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CLIENT
SPEEDSTER
ATHLETICS
PROJECT
BRIEF
SPEEDSTER ATHLETICS IS AN ATHLETE SPECIFIC WORKOUT AND TRAINING EQUIPMENT COMPANY. SPEEDSTER WAS IN NEED OF A BRAND REFRESH TO MODERNIZE THEIR MARKETING EFFORTS AND BUILD BRAND AWARENESS WITH A NEW GENERATION OF ATHLETES.
THE CAMPAIGN GOAL WAS TO SHOW SOME OF THE SPEEDSTER PRODUCTS BEING USED BY REAL ATHLETES IN TRAINING ENVIRONMENT. THE CLIENT WANTED TO EMPHASIZE THE PERSEVERANCE, GRIT AND DETERMINATION THAT IS ATTRIBUTED TO THE ATHLETES THAT PERFORM AT THE HIGHEST LEVELS.
DELIVERABLES
& RESULTS
THE MAIN DELIVERABLE WAS A 60 SECOND HORIZONTAL COMMERCIAL AND 3 ADDITIONAL SOCIAL MEDIA CLIPS WERE DELIVERED TO BRING AWARENESS TO THE CAMPAIGN.
THE CAMPAIGN WAS ULTIMATELY USED FOR ORGANIC AND PAID ADVERTISING ON YOUTUBE AND AMAZON AND WAS FEATURED AS THE HERO VIDEO ON THE SPEEDSTER WEBSITE.
PROJECT
CREDITS
CLIENT: SPEEDSTER ATHLETICS
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PRODUCTION COMPANY: ASTRONAUT
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PRODUCER: STEVEN BUONO
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CINEMATOGRAPHY: BRYAN DOS REIS & KYLE HARRIES
EDITOR/COLORIST: BRYAN DOS REIS
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