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CLIENT

FOOTY
ACCESS

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PROJECT
BRIEF

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FOOTY ACCESS IS A MEDIA PLATFORM DEDICATED TO CREATING ORIGINAL CONTENT THAT HIGHLIGHTS PLAYER AND ORGANIZATIONS IN THE YOUTH FOOTBALL LANDSCAPE.

IN APRIL OF 2024 AT THE GENERATION ADIDAS CUP, FOOTY ACCESS PARTNERED WITH 8 TEAMS WITHIN THE MLS NEXT ORGANIZATION TO CREATE A DOCUSERIES CALLED 'INSIDE THE ACADEMY'. EACH EPISODE FOLLOWED ONE OF THE TEAMS THROUGHOUT THEIR DAY AS PREPARED, PLAYED IN, AND RECOVERED FROM ONE OF THE MOST COMPETITIVE AND PRESTIGIOUS TOURNAMENTS IN YOUTH FOOTBALL LANDSCAPE.

DELIVERABLES
& RESULTS

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THE GOAL OF THE DOCUSERIES WAS TO CAPTURE AND SHARE EACH EPISODE IN NEAR REAL TIME. EACH DAY WE FOLLOWED ONE-TWO TEAMS THROUGHOUT THEIR DAY AND THEN TURNED AROUND THE EDITS SO THAT THEY COULD BE POSTED THE FOLLOWING MORNING FOR FANS AND PLAYER TO ENJOY THROUGHOUT THE TOURNAMENT.

IN TOTAL, 7 DOCUSERIES EPISODES AND 2 CHAMPIONSHIP GAME RECAPS WERE DELIVERED WHICH TOTALED MORE THAN 45,OOO COMBINED VIEWS ON YOUTUBE AND RESULTED IN FOOTY ACCESS MORE THAN DOUBLING THEIR SUBSCRIBER COUNT ON YOUTUBE IN JUST 7 DAYS.

PROJECT
CREDITS

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CLIENT: FOOTY ACCESS

PRODUCTION COMPANY: CREATIVE JUICE AGENCY

CINEMATOGRAPHY: KYLE HARRIES & NATHAN BLUMBERG

 

EDITOR/COLORIST: KYLE HARRIES & NATHAN BLUMBERG

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