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CLIENT
MLKINGS
PROJECT
BRIEF
THE MLKINGS ARE A PROFESSIONAL PAINTBALL TEAM THAT IS PART OF THE NATIONAL XBALL LEAGUE (NXL). THE CAPTAIN OF THEIR IS A 10 YEAR VETERAN OF PROFESSIONAL PAINTBALL, KYLE BARRY.
THE GOAL OF THE PROJECT WAS TO HELP BUILD AWARENESS FOR PROFESSIONAL PAINTBALL THROUGH A NEVER BEFORE SEEN STYLE OF PRODUCTION WITHIN THE PAINBALL WORLD. KYLE AND THE MLKINGS ASKED US TO CRAFT A PIECE THAT WOULD TELL THE STORY OF PAINTBALL, HOW ITS IMPACTED KYLE'S LIFE AND WHERE IT IS HEADING IN THE FUTURE.
DELIVERABLES
& RESULTS
AT THE LAUNCH OF THE CAMPAIGN THE FINAL DELIVERABLES REACHED MORE THAN 100K COMBINED VIEWS ACROSS ALL PLATFORMS INCLUDING YOUTUBE, INSTAGRAM.
IT ALSO SPARKED INTEREST IN AND CREATED A NEW WAVE OF MEANINGFUL STORYTELLING CONTENT BEING PRODUCED WITHIN THE PAINTBALL INDUSTRY.
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